Suzanne Korff

Profile

An award-winning international marketing and media executive with over eighteen years’ experience leading multi-million-pound global media and brand strategies across luxury travel and cruise brands — including Carnival Corporation (FTSE 100 / NYSE), Sandals Resorts and TUI Travel. Known for repositioning premium brands, accelerating revenue growth and improving yield through data-led global media planning across broadcast, digital, performance, CRM and loyalty ecosystems — leading cross-market teams across the UK, Europe, US and APAC, and managing annual budgets of up to £25M within complex matrix organisations.

Core expertise

Selected highlights

• Delivered 11% passenger growth, 16% net ticket-revenue growth and a 4% yield increase by advancing the bookings curve and optimising media allocation.
• Grew princess.com into the highest-yielding and fastest-growing direct channel in the sector, reaching 15% revenue share.
• Led the UK market’s post-Covid “Seacations” return-to-service programme, restoring commercial momentum during industry disruption.
• Directed brand repositioning to elevate Princess Cruises within the premium category, and appointed and managed a global celebrity ambassador partnership.
• Led European marketing for Sandals & Beaches Resorts across seven markets, managing a £20M+ integrated budget.
• Led crisis communications for Diamond Princess during Covid-19 and fleet-pause communications across European stakeholders.

Experience

• Director, Marketing & Communications — Princess Cruises
  Carnival Corporation & plc (FTSE 100 / NYSE) · 2014–present
  UK & Europe media and marketing strategy for a global premium cruise brand — full-funnel omni-channel strategy, brand repositioning, loyalty and CRM, across a global governance framework.
• Head of Marketing, UK & Europe — Sandals & Beaches Resorts
  Unique Vacations (UK) Ltd · 2011–2014
  European marketing strategy for global luxury all-inclusive brands across seven markets, directing B2C, B2B and digital teams alongside in-house and agency creative.
• Marketing & PR Manager — Hayes & Jarvis
  TUI Travel plc (FTSE 100) · 2006–2011
  Omni-channel brand and performance marketing for one of TUI’s most profitable luxury brands, with strategic partnerships across leading hotel groups and airlines.
• Earlier roles
  Sovereign Luxury Travel · Citalia

Recognition & boards

• Judge and panel speaker — DMA Awards, CIM Travel Awards and ABTA conferences.
• Member, Carnival UK Diversity & Inclusion Steering Committee.
• Elected Sustainable Development Committee Representative — TUI Travel plc.

Contact